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dLocal Communication Intelligence
Understand what's reaching your people, what's working, and where to take action next.
Viewing Mar-Sep 2026 (full window) · no filters applied · 2026-03-01 to 2026-09-09
Recurring communications send repeatedly; 172 templates produced this many sends.
1,722 of 1,785 employed at any point in the window.
Click-eligible communications only. Denominator is people who saw a message containing a link.
Retained for continuity with historical reporting.
(172 communications x 30 min) + (44,801 deliveries x 10 min), over 5.3 full months. September excluded as partial.
Annualised run rate 16,496 hrs / 1,920 hrs per FTE-year.
At $39.88/hr. The rate is inferred from the original figure and is NOT confirmed by dLocal. Stays tagged demo until signed off.
How is engagement evolving?
Month-over-month engagement across every ChangeEngine channel at dLocal, March through 9 September 2026. Slack interaction is not an open rate and is not comparable to email.
Rates are computed on click-eligible communications. March shows a 0.8% click-to-open because month one carried almost no link content. September covers 1–9 September only.
Turning communication data into actions
Every insight below is computed from dLocal's own delivery, open, click and reaction records — no illustrative data.
Highest-performing communications
Hiring Prioritization - Managers leads at 86.1% open rate across 373 deliveries.
Lowest-performing communications
August All Hands - Feedback Email sits at 63.0% open rate.
Managers convert better once they open
Managers reach 18.0% click-to-open versus 16.0% for individual contributors.
Programs above and below benchmark
Other runs +24.4 pts against the dLocal average; Company Direction: All Hands runs -12.6 pts.
Channel coverage is uneven
92 of 172 communications are Slack channel posts with no measurable reach.
No evidence of over-communication
No employee exceeded 8 communications in any rolling 7-day window; the median is 1.
Running at 11% of the services allowance
dLocal has used 8 of roughly 56 available professional services hours since launch, while publishing 172 communications.
Who are we reaching?
1,722 of 1,785 employees — 96.5% of the workforce — received at least one ChangeEngine communication in the window, across 60 countries.
Shading depth reflects delivery volume; colour shows whether the market's email open rate is above or below the 75.6% company average. 43 of 60 countries fall below the 10-employee minimum cell size and have their rates withheld for privacy.
Most Engaged Divisions
ConfirmedRanked on de-duplicated email open rate across the window.
Engagement Opportunity Divisions
ConfirmedFramed as opportunity: these audiences have the most headroom. Differences are also confounded by language, role type and device access.
Most Engaged Markets
ConfirmedRanked on de-duplicated email open rate across the window.
What are we talking about?
Where communication effort is concentrated across dLocal, measured by share of the 44,705 deliveries in the current selection.
Tile size reflects share of deliveries. Topic is derived from the program title prefix. Select a tile to drill down.
Company Updates
Are we communicating at the right frequency?
Communication load across divisions and days, plus what the data actually says about saturation at dLocal.
No employee exceeded 8 communications in any rolling 7-day window, and the median is 1. Engagement does not fall measurably as load rises (Pearson correlation, concurrent 7-day load vs email open: r = -0.0247, n = 31,952). The effect size is negligible, so saturation must not be presented as a finding in this window.
How much does one employee receive?
ConfirmedRolling 7-day communications per employee. Bands are anchored to dLocal's own observed distribution, not a generic industry rule.
BRD 7 bands (0-1/2-4/5-7/8+) do not fit: the 8+ 'High' band contains 0.0% of observed windows.
Does engagement fall as load rises?
ConfirmedEmail open rate by the recipient's concurrent 7-day communication load.
Statistically significant only because of sample size; effect size is negligible (r=-0.02). The BRD 7 claim that engagement falls during high-volume periods is NOT supported by this data and must not be presented as fact.
How are our programs performing?
28 ChangeEngine programs in the current selection, benchmarked against the 75.6% window-wide email open rate.
Employee Experience: Global Benefits
ConfirmedCulture and Belonging: Culture Driven Program
ConfirmedCompany Direction: BTO
ConfirmedCompany Direction: Newsletter
ConfirmedCulture and Belonging: Company Milestones
ConfirmedPeople Processes: Overall Updates
ConfirmedEmployee Experience: Engagement Survey
ConfirmedCompany Direction: Company Updates
ConfirmedCompany Direction: All Hands
ConfirmedWhich channels work best?
Email reports opens and clicks. Slack reports interaction signals — deliveries, clicks and reactions — never an open rate. Slack channel posts have unknown membership, so no rate can be computed for them.
Email (work)
ConfirmedSlack DM
ConfirmedSlack has no open equivalent. Not comparable to email open rate.
Slack Channel
ConfirmedChannel membership is unknown, so reach and rates are not computable. Absolute counts only.
Engagement by division and channel
ConfirmedWhy click-to-open, not click rate
Confirmeda communication containing at least one click target — messages with no link cannot be clicked, so they are excluded from click denominators.
54% of all Slack DM volume, link-free, which is why the all-communications interaction rate reads 7.7%.
August 2026
Open rate, click-through and Slack interaction come straight from the latest delivery feed. Communication load is calculated on distinct audiences reached, not raw send count — four communications to four different divisions is not overcommunication.
August 2026 is the highest-volume full month in the window. Each card is the first send of a communication in that month.
What should we do next?
Analytics → Insight → Recommendation → Action. Every recommendation below is traceable to a measured figure in this Hub.
CTR of 11.5% understates content performance because it charges unopened mail against the message.
August All Hands - Feedback Email and dMore Launch Email sit well below the 75.6% benchmark.
Over half of all communications are channel posts with unknown audience size.
Managers click through at 16.6% once opened.
More than communications. A smarter employee engagement engine.
hours = (communications x 30 min) + (deliveries x 10 min) — 172 communications and 44,801 deliveries over 5.26 months, excluding the partial month of September. That is 7,553 hours since launch and 1,375 hours a month, an annualised run rate of 8.59 FTE.
The $301,207 labour value is a since-launch figure, not an annual one, and it rests on an inferred loaded hourly rate of $39.88. dLocal needs to confirm that rate before the monetary figure is presented as fact.
What ChangeEngine is doing behind the scenes
- ✓Audience segmentation
- ✓Automated employee journeys
- ✓Multi-channel orchestration
- ✓Personalized communications
- ✓Communication analytics
- ✓Automated follow-ups
- ✓Engagement intelligence
- ✓Program management
“Every communication creates more intelligence about when, where and how dLocal employees prefer to engage.”
How the partnership is growing
Launch
- dLocal onboarded to ChangeEngine
- 5 communications in month one
- 2,995 deliveries
- 75.9% email open rate
Today
- 44,801 communications delivered
- 172 communications across 28 programs
- 1,722 employees reached (96.5% of the workforce)
- 75.6% email open rate, 15.2% click-to-open
- Email, Slack DM and Slack channel delivery
To unlock
- Slack channel membership capture for measurable reach
- Audience membership snapshots for saturation and overlap analysis
- Agreed baselines for the Communication Health Score
- Version-controlled time-saved constants for computed labour value
- 12-18 months of history for seasonality and period-over-period
Take the data with you
Every metric in this Hub is backed by a row-level communication record — all 172 of them.
Columns: Date · Communication · Program · Topic · Channel · Occasions · Delivered · People Reached · Opens · Clicks · Reactions · Open Rate · Click-to-Open · Interaction Rate
Feed version 1.0.0 · generated 2026-09-11 · grain: send occasion (moment_grouping_id) x recipient (person_id) · refresh: daily batch
How to read these numbers
Every known limitation of the current feed, stated up front so no figure in this Hub is over-read.